ICP Clarity gives Nordic B2B companies a data-backed system to identify, score, and convert the right accounts — built on Clay, powered by verified Nordic financial data.
Most B2B companies have a solid sense of their ideal customer — but translating that into a precise, data-backed targeting system is where the gap tends to appear. Answer 15 questions and get a personalised ICP Clarity Score (0–100) with a breakdown of where your current approach is working and where sharpening your targeting could unlock more qualified pipeline.
A single number telling you exactly where you stand.
Pinpoint which signals you're missing and why it matters.
Immediate next steps matched to your specific situation.
Your sales team is working hard — chasing accounts that will never convert. Volume isn't the problem. Fit is.
No shared data-backed definition means every team optimises for a different customer. The result: wasted budget and misaligned effort.
Volume without quality is a cost centre, not a growth engine. Every unqualified lead costs more than it looks like on paper.
Most companies define their ICP by industry and headcount alone. That is a guess — and it is an expensive one.
ICP Clarity uses verified Nordic financial data — Allabolag.se for Sweden, Proff.no for Norway, Virk.dk for Denmark — combined with Clay automation to build a living, scoring intelligence system around your real best-fit accounts.
Instead of working from assumptions, you get an always-updated, data-validated picture of your Total Addressable Market, scored by the signals that actually predict revenue.
Structured discovery to surface your real best-fit customer profile — not the assumed one.
Map your total addressable market using verified Nordic financial registry data.
Build multi-layer scoring signals: firmographic, technographic, behavioral, and financial.
Separate your TAM into A, B, and C tiers with differentiated outreach strategies.
A living CRM system that scores new accounts automatically as your market evolves.
Every account in your system is continuously scored across multiple live signal layers — so your team always knows who to contact and why, right now.
Global GTM tools use estimated data. We use verified financial records from Allabolag, Proff, and Virk — giving you revenue-accurate company profiles across Sweden, Norway, and Denmark that no generic tool can match.
Verified company financials including revenue, profit, and growth trajectories for every registered Swedish company.
Deep company intelligence and financial data covering the full Norwegian business landscape.
Official Danish business registry data with authoritative company and financial records.
Your score will tell you exactly which service makes sense for your situation — so you never overpay or underinvest.
Take the Free Assessment FirstJoin other Nordic B2B founders who discovered 3–5× more qualified accounts than they expected.
Complete the free assessment first — your score will recommend the right starting point.
No mandatory tool subscriptions. Typical tool costs if you activate the Clay workflow: 1,500–3,500 SEK/month depending on data volume.
Estimated tool costs: 2,500–6,000 SEK/month after delivery. Covers Clay, Make.com, and data providers — scaled to your usage and market size.
Tool costs separate: approx. 2,500–6,000 SEK/month. We manage and optimise all tools on your behalf — Clay, Make.com, and enrichment providers.
Most clients discover 3–5× more qualified accounts than they realised existed within their first 2 weeks of working with the system.
ICP Clarity is a Stockholm-based GTM intelligence consultancy. We have spoken on stage at SIME to 800+ C-level executives and built Clay-powered systems for Nordic B2B companies from €1M to €50M ARR.
We do not sell automation. We sell clarity.
Three minutes. Zero cost. Instant results. Find out exactly where your ICP is strong and where it is quietly costing you revenue.